Management of all market research projects, national and international, b2b, b2c, qualitative, quantitative
For projects which need a special mix of skills,
I create „competence teams“. Such teams are usually hard to realize.
I offer "time-based competence" in the area of market research and analytics: Filling a vacancy gap, or existing employee overload.
with years of experience in market research, insights and analytics of corporations, consulting firms and research institutes. Due to this specialization in market and customer analyzes, I have created a good reputation and am always up to date with the methods.
Companies have too much data (Big Data), but too little action-oriented knowledge.
I systematize and harmonize knowledge: This condensate allows the derivation of "actionable recommendations".
I have repeatedly led large corporate organization areas of market research, database marketing and sales support and can assist companies to optimal alignment and leveling of such an organization unit.
Praxisleitfaden „Social Media Monitoring“
(K)eine Standleitung zum Kunden!
Why is it that some of researchers’ best ideas never get used by the client, and yet clients often feel they lack the insights they need?
Often there is a disconnect between what a business wants to achieve, the research and analytics they use to help them get there, and the way researchers’ findings are deployed by the client who commissioned them. That missing link could well be insights translation – a person or a process that makes sure everyone in the chain has the same understanding and is working towards the same, achievable goals, even though they might speak different languages. Insight translation has nothing to do with foreign languages. Rather, insight translation is about gaining a deep understanding of a business.
(Research World, March/April 2017)
Der Marktforscher als Wissensaggregator
Am Ende des Tages werden Marktforscher daran gemessen, welchen Beitrag sie liefern, um Konsumenten besser zu verstehen, damit Unternehmen die richtigen Entscheidungen fällen, um erfolgreich zu sein. Dabei ist es unerheblich, ob primär, sekundär, quantitaiv, qualitativ, data mining, SQL, Webanalytics oder Intuition. Denn Quellen und Methoden sind nur Wege, um Antworten auf Fragen zu erhalten.