Management of all market research projects, national and international, b2b, b2c, qualitative, quantitative
For projects which need a special mix of skills,
I create „competence teams“. Such teams are usually hard to realize.
I offer "time-based competence" in the area of market research and analytics: Filling a vacancy gap, or existing employee overload.
with years of experience in market research, insights and analytics of corporations, consulting firms and research institutes. Due to this specialization in market and customer analyzes, I have created a good reputation and am always up to date with the methods.
Companies have too much data (Big Data), but too little action-oriented knowledge.
I systematize and harmonize knowledge: This condensate allows the derivation of "actionable recommendations".
I have repeatedly led large corporate organization areas of market research, database marketing and sales support and can assist companies to optimal alignment and leveling of such an organization unit.
Absatzprognosen ohne Marktforschung: Wie geht das?
Wie die Sekundärmarktforschung zum „Stiefkind“ geworden ist
The essential skills for the researcher of the future
The majority of research is still communicated in power point reports, often not presented but e-mailed, in a structure that simply follows the questionnaire with bar chart after bar chart…focusing up front on methodology and process and leaving the reader/viewer/audience with a series of options – no strong recommendation.
The fact is that although we want to, we do not really behave like consultants. We talk about being strategic advisors and then behave like suppliers.
By planning each study, thinking at the outset about the audience we want to influence and how we will communicate to them…the research will be action-strategic, insight-based, decision making.
(Research World, March/April 2017)
Der Marktforscher als Wissensaggregator
Am Ende des Tages werden Marktforscher daran gemessen, welchen Beitrag sie liefern, um Konsumenten besser zu verstehen, damit Unternehmen die richtigen Entscheidungen fällen, um erfolgreich zu sein. Dabei ist es unerheblich, ob primär, sekundär, quantitaiv, qualitativ, data mining, SQL, Webanalytics oder Intuition. Denn Quellen und Methoden sind nur Wege, um Antworten auf Fragen zu erhalten.